Gloria AI

For the Gloria AI brand design project, I collaborated on developing its brand identity and application in digital environments. This SaaS, created by Webtronic Labs, acts as a chatbot or virtual assistant on websites, powered by artificial intelligence. My responsibilities included conceptualizing and designing visual elements, such as the logo and graphics, to reflect its advanced functionality. This work encompassed creating a cohesive image for its presence on the corporate website, sales presentations, animated ads, and social media. The aim was to effectively communicate the brand’s value proposition and its ability to enhance the online user experience, solidifying its position as an innovative and effective solution in the digital market.

Services

AI photo edition
Identity
Social media
Motion graphics
Branding
Marketing

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Galería L

The Galería L, associated with the University of Havana, has been a landmark in the visual arts since its foundation in 1968. Despite its significance, its connection with the student population has dwindled in recent years, necessitating a repositioning campaign to revitalize its presence within the university environment.

In collaboration with the University Extension Directorate (DEU), a visual identity system and launch campaign were developed for the Galería L. This initiative aims to highlight the gallery’s intrinsic values and promote its role as a cultural space both on and off campus.