design archivos - Beatriz Rodríguez-Florido Escobar

Galería L

Posted on 13/06/202414/04/2026 by Beatriz Rodríguez-Florido Escobar

The Galería L, associated with the University of Havana, has been a landmark in the visual arts since its foundation in 1968. Despite its significance, its connection with the student population has dwindled in recent years, necessitating a repositioning campaign to revitalize its presence within the university environment.

In collaboration with the University Extension Directorate (DEU), a visual identity system and launch campaign were developed for the Galería L. This initiative aims to highlight the gallery’s intrinsic values and promote its role as a cultural space both on and off campus.

Services

Identity
Concept creation
Merchandising
Branding
Packaging
Marketing campaign

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Poor Julio

Posted on 12/06/202414/04/2026 by Beatriz Rodríguez-Florido Escobar

Poor Julio is a project in which we explore the satire of the mirage effect surrounding iconic figures of popular culture. Taking Julio Iglesias as the protagonist, an emblematic figure of Spanish popular culture, we examine the duality between public perception and reality behind the scenes. The narrative of the biography is challenged through the intervention of artificial intelligence, aiming to reveal the hidden truth behind the media facade. Inspired by the tabloid press of the 70s and 80s, the project is presented as an ironic deconstruction of the artist’s public image.

I share the authorship of this project with Eva Rubio, Cecilia Cartaxo, and Sonia Alcaraz.

Services

AI photo edition
Editorial design
Bookbinding

For the interior, a classic layout structure is used. The intention is to establish a contrast between what is narrated and what is intervened. The decisions made for this publication focus on intervening in a story that has been edited for many years.
The intervention is the means used to show the truth or, in this case, the lie.
In each chapter, real photographs accompany the story; the composition of these photographs becomes fragmented as the reading progresses, in the same way his public image was massified and gradually fragmented.

A binding was created that allows for a complete opening. This aspect’s main challenge was properly integrating the cover booklets with the main body, which was successfully achieved.

Continuing with the content intervention, the covers have been created using real photographs of the artist that were altered with artificial intelligence. This way, the reader will appreciate a conventional photo of Julio Iglesias with an unexpected and humorous result when browsing the covers. It also serves as a resource that immediately indicates to the reader that this is not a conventional biography.

Inserts have been added to the publication that follow the stylistic traits of tabloid magazines, in which the artist has often been featured due to numerous scandals. These inserts aim to contrast with the reading content, keeping the reality behind the scenes ever-present.

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Gardener & Forest

Posted on 12/06/202414/04/2026 by Beatriz Rodríguez-Florido Escobar

Gardener & Forest is a fanzine design project that emerged from a design workshop and was conceived as a personal endeavor. This publication pays tribute to a forgotten profession: that of gardeners. Inspired by the book Garden & Forest, which documents rare botanical specimens and gardening techniques, Gardener & Forest delves into the lives of these unsung heroes who share a unique bond with nature. Using documentary images and fragments of correspondence between them, this zine captures the essence of a profession in danger of extinction.

Services

Editorial design
Photo edition
Final arts

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Let's worktogether : )

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Let's work together : D

Let's work
together : )

Let's work
together : D