Tag: design project

Color Café

Posted on by Beatriz Rodríguez-Florido Escobar

Color Café is a cuban clothing brand that underwent a subtle yet necessary redesign. While retaining their iconic symbol as the brand identifier, I refined its forms and corrected optical details. Additionally, I curated a tailored package including business cards, customer appreciation cards, a brand brochure, and a cohesive social media aesthetic.

This project involved meticulous adjustments to enhance the brand’s visual identity while maintaining its core essence. By refining the logo and selecting appropriate typography, we achieved a more polished and cohesive brand image. The accompanying collateral, such as business cards and brochures, was designed to reflect the brand’s personality and appeal to its target audience.

Services

Identity
Photo edition
Editorial design
Social media
Final arts
Branding

Trifold brochure design for Color Café
Color Café business cards
Thank You card design for Color Café brand
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Poor Julio

Posted on by Beatriz Rodríguez-Florido Escobar
Julio Iglesias Biography Book cover image

Poor Julio is a project in which we explore the satire of the mirage effect surrounding iconic figures of popular culture. Taking Julio Iglesias as the protagonist, an emblematic figure of Spanish popular culture, we examine the duality between public perception and reality behind the scenes. The narrative of the biography is challenged through the intervention of artificial intelligence, aiming to reveal the hidden truth behind the media facade. Inspired by the tabloid press of the 70s and 80s, the project is presented as an ironic deconstruction of the artist’s public image.

I share the authorship of this project with Eva Rubio, Cecilia Cartaxo, and Sonia Alcaraz.

Services

AI photo edition
Editorial design
Bookbinding

For the interior, a classic layout structure is used. The intention is to establish a contrast between what is narrated and what is intervened. The decisions made for this publication focus on intervening in a story that has been edited for many years.
The intervention is the means used to show the truth or, in this case, the lie.
In each chapter, real photographs accompany the story; the composition of these photographs becomes fragmented as the reading progresses, in the same way his public image was massified and gradually fragmented.

Julio Iglesias Biography book's interior design
Julio Biography bookbinding

A binding was created that allows for a complete opening. This aspect’s main challenge was properly integrating the cover booklets with the main body, which was successfully achieved.

Julio Iglesias Biography book covers

Continuing with the content intervention, the covers have been created using real photographs of the artist that were altered with artificial intelligence. This way, the reader will appreciate a conventional photo of Julio Iglesias with an unexpected and humorous result when browsing the covers. It also serves as a resource that immediately indicates to the reader that this is not a conventional biography.

Julio Iglesias book covers design
Julio Iglesias book covers design
Julio Iglesias Biography book atachments

Inserts have been added to the publication that follow the stylistic traits of tabloid magazines, in which the artist has often been featured due to numerous scandals. These inserts aim to contrast with the reading content, keeping the reality behind the scenes ever-present.

Julio Iglesias Book news attachments

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