Poor Julio is a project in which we explore the satire of the mirage effect surrounding iconic figures of popular culture. Taking Julio Iglesias as the protagonist, an emblematic figure of Spanish popular culture, we examine the duality between public perception and reality behind the scenes. The narrative of the biography is challenged through the intervention of artificial intelligence, aiming to reveal the hidden truth behind the media facade. Inspired by the tabloid press of the 70s and 80s, the project is presented as an ironic deconstruction of the artist’s public image.
Services
AI photo edition
Editorial design
Bookbinding
For the interior, a classic layout structure is used. The intention is to establish a contrast between what is narrated and what is intervened. The decisions made for this publication focus on intervening in a story that has been edited for many years.
The intervention is the means used to show the truth or, in this case, the lie.
In each chapter, real photographs accompany the story; the composition of these photographs becomes fragmented as the reading progresses, in the same way his public image was massified and gradually fragmented.
A binding was created that allows for a complete opening. This aspect’s main challenge was properly integrating the cover booklets with the main body, which was successfully achieved.
Continuing with the content intervention, the covers have been created using real photographs of the artist that were altered with artificial intelligence. This way, the reader will appreciate a conventional photo of Julio Iglesias with an unexpected and humorous result when browsing the covers. It also serves as a resource that immediately indicates to the reader that this is not a conventional biography.
Inserts have been added to the publication that follow the stylistic traits of tabloid magazines, in which the artist has often been featured due to numerous scandals. These inserts aim to contrast with the reading content, keeping the reality behind the scenes ever-present.
