Color Café

Color Café is a cuban clothing brand that underwent a subtle yet necessary redesign. While retaining their iconic symbol as the brand identifier, I refined its forms and corrected optical details. Additionally, I curated a tailored package including business cards, customer appreciation cards, a brand brochure, and a cohesive social media aesthetic.

This project involved meticulous adjustments to enhance the brand’s visual identity while maintaining its core essence. By refining the logo and selecting appropriate typography, we achieved a more polished and cohesive brand image. The accompanying collateral, such as business cards and brochures, was designed to reflect the brand’s personality and appeal to its target audience.

Services

Identity
Photo edition
Editorial design
Social media
Final arts
Branding

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Gloria AI

For the Gloria AI brand design project, I collaborated on developing its brand identity and application in digital environments. This SaaS, created by Webtronic Labs, acts as a chatbot or virtual assistant on websites, powered by artificial intelligence. My responsibilities included conceptualizing and designing visual elements, such as the logo and graphics, to reflect its advanced functionality. This work encompassed creating a cohesive image for its presence on the corporate website, sales presentations, animated ads, and social media. The aim was to effectively communicate the brand’s value proposition and its ability to enhance the online user experience, solidifying its position as an innovative and effective solution in the digital market.

Services

AI photo edition
Identity
Social media
Motion graphics
Branding
Marketing