Galería L

The Galería L, associated with the University of Havana, has been a landmark in the visual arts since its foundation in 1968. Despite its significance, its connection with the student population has dwindled in recent years, necessitating a repositioning campaign to revitalize its presence within the university environment.

In collaboration with the University Extension Directorate (DEU), a visual identity system and launch campaign were developed for the Galería L. This initiative aims to highlight the gallery’s intrinsic values and promote its role as a cultural space both on and off campus.