Hi, my name is Beatriz Rodríguez-Florido Escobar. I am a visual communication designer graduated from the University of Havana. Currently, I am completing an official master’s degree where I am deepening my knowledge in editorial design for both print and digital media. Over the years, I have gained experience in various areas of the profession, including audiovisual editing, content creation for advertising campaigns and social media, editorial design, corporate identity creation, UI/UX design, and even basic web layout using HTML, CSS, and WordPress.
I enjoy seeing the results of my work and always strive to ensure functionality in every project, giving my best in each one. I consider myself a flexible, curious, and versatile person, which has allowed me to expand my professional profile by always seeking to understand the processes around me.
My current goal is to integrate into an environment that values creativity and innovation, where I can grow and contribute with my passion for design and my ability to create visual impact.
My experience
so far :3
(CURRICULUM VITAE)
STUDIES
Bachelor’s Degree / 2018 – 2022
The Higher Institute of Design (ISDi) at the University of Havana
Design of Digital and Analog Publications
Official Master’s Degree / 2023 – present
Escola Superior de Disseny de València (EASD Valencia), ISEACV
WORK EXPERIENCE
UI/UX and Visual designer / Webtronic Labs / 2023 – 2024
User experience and interface design, also serving as the head designer in the marketing department, addressing all advertising needs of the company and related projects, including: UI/UX, social media, multimedia advertising, Google Ads, deck presentations, identity design, strategies, etc.
Graphic and RRSS designer / Digoo Agency / 2021-2023
Responsible for designing style guides for social media, publications, promotional videos, digital campaigns, printables, working with influencers, and photo sessions.
Advertising designer / 4am Saatchi & Saatchi / 2020 – 2021
Advertising design for company clients, including Nestlé’s sub-brands such as Maggi, Nescafé, and Fitness+. Designing posts, banners, vinyls, advertisements, etc.
Video editor / Visual Craft Studio / 2019
In charge of editing and post-production of audiovisual capsules and photography for urban artists, local brands, and turism advertising. Production and art direction in film shoots
ACQUIRED
SKILLS
Illustrator / Photoshop / Indesign / After Effects / Premiere Pro / Xd
Figma / Adobe Xd / WordPress / Elementor / CSS / HTML
RRSS / Ads / Meta Business Suite / Mailchimp / Presentations / Research
Chat GPT / Midjourney / Leonardo AI / Photoshop generative tool / Gemini
Communicator / Problem-solving / Detail-oriented / Team player / Social skills / Customer relations / Versatility / Critical thinking / Adaptability / Empathy
Spanish / English / French
HOBBIES
En los últimos meses me he encontrado haciéndome esta pregunta con cierta frecuencia. Desde que somos pequeños nos enseñan que si elegimos un trabajo que nos gusta se convertirá en una especie de hobbie pagado, pero una vez tomada esta decisión, qué nos resta como hobbie?
A día de hoy viviendo en una sociedad plagada de mecanismos diseñados con el objetivo principal de robar mi atención, mi tiempo, mi juventud, mi vida, qué tiempo extra me resta para destinar a algo que me gusta? siento que he sido robada.
Estudiar y trabajar a la vez toma el mayor porcentaje de mi rutina actual. Y de lo que logro hacer restar, luchando contra los gigantes dementores digitales, lo destino en su mayoría a socializar. Soy una persona muy sociable, muy empática, lo que me hace establecer vínculos sólidos. Vínculos que procuro mantener con la gente que más aprecio. Mi familia y amigos son pilares fundamentales en mi vida, así que pasar tiempo con ellos es una de las cosas que más disfruto. Seguido a esto he desarrollado una gran afición por las actividades al aire libre, me dan ese sentimiento de existencia
